Free Brand Audit →
Pricing

Three tiers.
Public. Anchored. Honest.

Each tier is a step up in autonomy: Watch → Defend → Command. No "contact us" mystery box. Pick where you fit, switch when you grow.

Watch

Entry — solo operators & small brands

$199/ mo

Billed monthly · Cancel anytime

Start Watching
  • 1 brand, up to 3 websites
  • Brand Defense mode
  • Detection + manual takedowns
  • Weekly summary report
  • Email alerts
  • Standard support (48h)

"Deepfake-era brand monitoring no one else gives small brands."

Defend

Growth — marketing teams at scaling brands

$899/ mo

14-day free trial · Cancel anytime

Start Defending →
  • Up to 5 brands, 25 websites
  • All three modes
  • Auto-takedown filings
  • Slack / Teams / email alerts
  • Severity scoring + audit trail
  • Monthly strategy review
  • Priority human support (4h)

"Full agent, full coverage, predictable price."

Command

Enterprise — agencies & large brands

Custom

Starts at $3,500 / month

Talk to sales
  • Unlimited brands and sites
  • Auto-pause campaigns on threats
  • API access & white-label
  • Multi-client dashboard
  • Dedicated incident response
  • SOC 2 / compliance reporting
  • Quarterly business reviews

"Replaces 2–3 vendors. Sits inside the security stack."

Why this pricing structure

Outcome-tiered, not feature-tiered.

⚓

Anchored

Buyers see the range and instantly know where they fit. No 30-minute sales call to find out the price isn't a fit.

📈

Land & expand built in

Tier 1 customers naturally graduate as their brand grows or a real incident lands. The agent stays the same — autonomy ramps up.

🎯

Step-up autonomy

Watch alerts you. Defend acts on supported platforms. Command auto-pauses campaigns and joins your incident response.

💰

Defensible margins

Tier 3 sells against ZeroFox, Memcyco, and BrandShield — which start much higher and don't ship a marketing-friendly UI.

Side by side

Tier comparison.

CapabilityWatchDefendCommand
Brands monitored15Unlimited
Websites covered325Unlimited
Brand Defense mode✓✓✓
Campaign Defense mode—✓✓
Competitive Defense mode—✓✓
Auto-takedown filings—✓✓
Auto-pause compromised campaigns——✓
API access & white-label——✓
SOC 2 / compliance reporting——✓
Support SLA48 hours4 hoursDedicated
Pricing FAQ

Questions, answered.

Yes. Upgrades are pro-rated and instant. Downgrades take effect at the start of your next billing cycle so your team isn't surprised.
We point Tactive at your brand and properties. The agent runs in monitor-only mode and produces a full report on threats found. Yours to keep, no obligation. Most teams convert at the report meeting.
A brand is a top-level entity (a name, logo system, and properties). Sub-brands and product lines under the same parent count as one brand for pricing. We're flexible — talk to us if it's borderline.
For most mid-market customers on Defend, yes — we replace ad-monitoring, social listening, and basic anti-phishing tools. Command often replaces 2–3 vendors and pays for itself in vendor consolidation.
Yes — annual prepay saves 15% on Watch and Defend. Command annual contracts are negotiated based on scope.
Read-only access to your ad accounts (Meta, Google, TikTok, YouTube), your domain, and your brand asset library. Setup takes under an hour. No data leaves your environment for Command tier.
Free for 7 days

Try it before you pay for it.

The audit is free. The report is yours to keep. The decision is easy.

Start my audit → Talk to sales